This 1970’s vintage trailer rolled out of Airstream’s Jackson Center, Ohio factory as a full-service travel RV with complete facilities for living, cooking, dining and sleeping. In 2016, she was purchased by Ahold USA and transformed into a mobile pop-up store in Santa Barbara, CA. Marcia made her cross country voyage to Pennsylvania in June and only got stopped once by the California Highway Patrol for being too shiny. She made her public debut in Washington D.C. in June and has been busy exciting local communities with her unique offering of Nature’s Promise products.
Client: Ahold USA’s brand Nature’s Promise
Vessel: 1978 Excella 31′
Location: Based in Pennsylvania, travelling from Massachusetts to Virginia
Purpose: Specialty grocery mobile display and demonstration vehicle
Design Highlights: The Airstream was transformed from a family RV into a commercial mobile display vehicle in Santa Barbara, CA. The 15’ wide automated gull wing was a first for Hofarc, and was given great consideration and focus, designed by Matthew himself. “This was an exciting feature, and our team wanted to make sure everything fit and functioned properly. We wanted to deliver something impressive, and I think we achieved that goal.”
About Ahold USA and Nature’s Promise
Ahold USA is a proud company of Ahold Delhaize, one of the world’s largest food retail groups. A leader in supermarkets and e-commerce, the company is at the forefront of sustainable retailing. Ahold USA supports four regional Divisions — Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle. Spread across 14 states and the District of Columbia, together these Divisions operate approximately 780 supermarkets along with Peapod, the nation’s leading e-commerce grocery shopping and delivery service.
With over 1,000 exclusive items, Ahold USA’s Nature’s Promise brand makes it possible to make better-for-you choices. From organics that are USDA certified to “Free from” products, Nature’s Promise represents what nature intended — products that you can trust for your family’s health and well-being at a great value everyday.